- The Watercolor
USA Honor Society will endeavor to cultivate and promote an
interest in watercolor
painting through Watercolor
USA, an annual competitive exhibition sponsored by the Springfield
Art Museum, Springfield, Missouri. WHS members will encourage
and support every artist’s efforts to gain prominence and
a significant voice through the prestigious venue of Watercolor
USA.
- The Watercolor USA
Honor Society’s purpose will be to
focus national attention on the Springfield Art Museum, Missouri,
as a repository for conserving, preserving, and collecting watercolor
painting. The Museum’s permanent collection will provide
the ultimate perspective on watercolor paintings from the twentieth
century and beyond.
- The Watercolor USA
Honor Society will be devoted to strengthening and enlarging
the Museum’s
collection of contemporary watercolor painting. Through the
solicitation of gifts to the collection
and by direct purchases of significant works of art, WHS will
partner Springfield Art Museum, Missouri, as it builds the most
formidable collection of contemporary watermedia painting in
existence.
- The Watercolor USA Honor Society will recognize and honor the
individual artists who have either won awards in Watercolor USA
or have served as jurors for the exhibition. WHS will acknowledge
outstanding and continuous contribution to the field of aquamedia
painting.
- The Watercolor USA Honor Society members will commit to be
educational leaders for the advancement of the medium of watercolor
by contributing their time and efforts both as members of WHS
and as individual ambassadors to champion the advancement of
watercolor painting. WHS members will share the goal of providing
educational experiences for the benefit of the members of the
Society and for the general public through exhibitions, demonstrations,
lectures, workshops, and symposia. Educational support for the
future of watercolor painting with an energetic exchange of knowledge
will be ongoing and ever evolving.
History of The Watercolor USA Honor Society
The
Springfield Art Museum, Missouri, has the unique and distinguished
reputation for being the birthplace of two watershed events
in the history of art in the United States. The first milestone
took place in 1962 when Watercolor USA was conceived and
organized as a major national competitive exhibition to be sponsored
annually
by the Museum. The second occurred in 1985 when the Museum
encouraged and supported the inception of The Watercolor USA
Honor
Society,
a new national watercolor society born from the award winners
and jurors participating in the Watercolor USA exhibitions.
The history of these two important intertwined creations unfolded
as follows.
The competition show was part of the historical
evolution of post World War II American art. Thousands of young
Americans
were allowed
the luxury of trying their hand at the arts via the GI Bill.
As they graduated from their universities, these freshly
minted artists
wanted to show the product of their newly acquired skills.
The number of art shows with quality jurors that would comprise
a
creative track record resume was very important to young
artists seeking
to gain employment in the university system and for making
gallery contacts in the nineteen sixties. Only a handful of
major competition
shows were in existence at that time and these exhibitions
could only display a couple of hundred pieces of art a year.
Consequently,
small art groups and universities with exhibition space started
to sponsor annual competition exhibits.
Few exhibits specifically
focused on watercolor at the time of Watercolor USA’s inauguration.
Many exhibit sponsors considered watercolors to be somewhat lesser
in importance than oil paintings.
In 1962 Kenneth L. Shuck, Springfield Art Museum’s second
director, had the foresight and courage to establish Watercolor
USA as a yearly competitive event to showcase American artists
working in watercolor. The Springfield Art Museum was not seeking
to be a tastemaker; rather it would seek each year to unveil
an active cross section of the very best that was being created
in
watercolor painting in the United States. With the encouragement
of Mario Cooper, American Watercolor Society President, along
with the support of the Museum staff and Board including Bob
Johnson,
Curator of Education, Kenneth Shuck saw the opportunity for his
Museum to explicitly devote itself to advancing watercolor painting
and seized it. Watercolor USA was soon catapulted into national
prominence.
Over the intervening years following Watercolor
USA’s
birth, there was a glut of art shows. The scene started to take
on an
almost art lottery complexion. During those years, the unforgiving
aspect of the medium of watercolor in terms of necessity of skill
and control required to complete a successful work was grasped.
Many of the most famous artists included watercolor paintings
in their achievements. By the mid nineteen seventies the art
boom
artists who had been regular contributors to Watercolor USA had
become well established in academia and/or commercial galleries
and had no further need to compete with emerging talent. The
Springfield Art Museum, Missouri, understood that it could not
attain its objective
to highlight watercolor painting on its efforts alone. The participation
and support of artists would be essential to Watercolor USA’s
continued success. In 1976 Bill Landwehr was selected to be the
new Museum Director and he decided to invite a number of established
artists to participate in the annual show thereby insuring quality
Watercolor USA exhibitions. Landwehr was responsible for further
promoting watercolor painting by touring Watercolor USA competitive
exhibitions within the United States and for two exhibitions
of watercolors from the Museum’s permanent collection traveling
to Taiwan and France.
Initially, several jurors selected the works
to be included in the annual Watercolor USA exhibition. Since
1984 a single judge
has determined which paintings would be included in the Watercolor
USA competition as well as designating the award winners. Public
response and patronage for the Watercolor USA artists was fervent.
The Museum Board, staff, visitors, individual, and corporate
patrons accorded the Watercolor USA artists the respect and admiration
they deserved for their inventive originality and enthusiastically
selected paintings from Watercolor USA to go into their own private
collections. The Museum’s Director and Curator of Collections
purchased watercolor paintings from each annual Watercolor USA
exhibition for the Springfield Art Museum’s permanent collection.
Soon the Museum realized that they had acquired the beginnings
of a major collection of American watercolor paintings produced
in the last half of the twentieth century. The Museum believed
their formidable contemporary American watercolor collection
would be of historical significance regardless of how the accomplishments
of artists working in watermedia were graded by future historians.
Bill Armstrong talked with artists from around
the country who had been a part of the early years of Watercolor
USA. They all
agreed that the show had been very important to their success
and they wanted to be involved in doing something to insure
its continuation.
In 1985 with that goal in mind and with the 25th anniversary
of the Watercolor USA exhibition at the Museum coming up, Bill
Armstrong
approached Bill Landwehr, the Museum’s director, and
Bob Johnson, the Museum’s Curator of Education, who had
been on staff when Watercolor USA was conceived twenty five
years
earlier. The Springfield Art Museum’s Board was presented
with the idea of having an invitational watercolor exhibit
that would be
more than just a fashion show of current art trends. The idea
of organizing a society to recognize jurors and to honor the
widespread
talents of artists working in the kinetic medium of watercolor
was discussed. Once again the Museum Board made a bold decision
and authorized Bill Armstrong to pursue his vision.
Well aware
that the country really didn’t need another
watercolor society with two national plus some 250 regional
and state societies
already in existence, Bill Armstrong knew there was something
novel about the new national watercolor society he was beginning
to build.
This society had a museum, one that was serious about American
watercolor. The dream of The Watercolor USA Honor Society as
an independently governed, not for profit organization was
brought into existence with the formation of its Articles of
Incorporation
signed on October 7, 1985, by Bill Armstrong, Bob Johnson,
and Bill Senter. The Watercolor USA Honor Society was established
with
the intention to cultivate watercolor painting through the
Watercolor
USA exhibition and to make contact with all those artists who
had contributed to the success of the exhibition. Recognizing
that
the Springfield Art Museum’s holdings were the nucleus
of a historically significant collection of American watercolor
paintings,
a chief goal of the organization would be to focus attention
on and to help expand the Springfield Art Museum’s permanent
collection. Watercolor USA was to become the competitive show
that would keep on giving by yearly producing signature members
to The
Watercolor USA Honor Society. The Watercolor USA Honor Society
would pay tribute to those people most responsible for making
Watercolor USA a success by offering
membership with the signature WHS to acknowledge those gifted
individuals who had served as its jurors and the participating
artists who
had received the jurors’ awards. The response by those
eligible to become members was excellent. One hundred and seventy
five artists
out of some three hundred that were eligible responded to the
first membership drive. The new members were located very well
geographically,
and the news was spreading fast about the exciting, prestigious,
newly formed WHS. The Watercolor USA Honor Society was launched.
The first move of The Watercolor USA Honor Society
was to hold a symposium in Spring Green, Wisconsin, to find out
who the members
were, what WHS was about, and what the organization might be
capable of. The first meeting was held in the Aldebaran barn
adjacent to
Frank Lloyd Wright’s hillside school at Taliesin East.
The trailblazers present were Bill Armstrong and Bill Landwehr
as co-chairmen,
Lee Weiss, Bob Johnson, Bill Senter, Francis Meisch, Judy Gard,
Edward Betts, Jim Foosey, Fred Messersmith, Jerry Baum, E.J.
Velardi, Carl Sublett, Rosalee Price, Merry Berry, Judi Betts,
Rich Clubb,
Edward Herbleck, and Doris White. The first Directors elected
from the fledgling Watercolor USA Honor Society were Bill Armstrong,
the first President; Lee Weiss, Vice-President; Bob Johnson,
Secretary;
and Bill Senter, Treasurer.
Subsequent to the Taliesin meeting,
new President Bill Armstrong harnessed the energy and directed
the passion and imaginative
ideas that rushed forth, all the while constantly keeping the
ambitious
WHS members focused on the purpose and goals of The Watercolor
USA Honor Society. A conference in San Diego was called to
plan WHS’s first exhibit titled Watercolor Now! to be held
November 1 – December 27, 1987, at the Springfield Art
Museum, Missouri. Bill Armstrong organized the exhibit and produced
the graphics.
The WHS exhibit was unprecedented because artists made their
own choices for the exhibition. There was no jury of selection.
The
debut exhibit itself was an excellent cross-section of watercolor
paintings being produced in America. The exhibit was peculiarly
American and quite often regionalist. It was charmingly intimate
and very human. The exhibit showed that more than any other
print or painting media, the oeuvre of the American aquarellist
echoed
the concerns and innovations of folk, pop, and jazz musicians.
Instead of using the traditional printed format, a pioneering
project of a “video catalog” was produced of the
first Watercolor Now! exhibit. Geared for an audience of teachers
and artists, the
video was the best awareness tool for watercolor painting.
The video was distributed nationally for education on the diversity
of watercolor skills and techniques and to instill intense
interest
in painting in watermedia. The video served as well as advertisement
to inspire artists to submit their paintings to Watercolor
USA in hopes of receiving a Juror’s Award, and, thereby,
an invitation to join WHS. A traveling exhibit was selected
from the first exhibit and a purchase picked for the permanent
collection. The Watercolor USA Honor Society Purchase Award
for the Collection of the Springfield Art Museum was instituted
for the Watercolor USA exhibition. Kirk Pedersen of Kearny,
Nebraska, was the first recipient. The mission of WHS had begun.
Since it’s inception, Watercolor USA has grown in size,
importance and popularity. For more than four decades, Springfield
Art Museum,
Missouri, has celebrated the finest examples of aqueous media
being conceived in this country in its annual Watercolor USA
exhibition.
Watercolor USA enjoys renown for being the most significant exhibit
to view for paintings by outstanding contemporary artists from
across the nation. It is the resolve and commitment of the Springfield
Art Museum, Missouri, under the leadership of Jerry Berger, its
current Director, to champion creation of works in aqueous media
to further enhance the annual Watercolor USA exhibition. Seeing
the astounding artistic achievements each year is a humbling
experience and gives tremendous gratification to those who carry
forth with
the Museum’s design to bring excellent visual arts opportunities
to the community of Springfield, Missouri, to the nation, as
well as internationally. The recognition of the considerable
talents
of the aquarelle artists has many rewards and its jurors and
juror award winners are invited to join The Watercolor USA Honor
Society.
The Watercolor USA Honor Society’s intent is huge, and
its tradition of quality and recognition of excellence in watermedia
painting is unparalleled. By focusing national attention on Springfield
Art Museum, Missouri, as a major repository for conserving, preserving,
and collecting watercolor art, the aim of the Museum and WHS
will
endure to benefit both artists and the public. As it continues
to grow, the Museum’s collection will provide the ultimate
perspective on watercolor painting in the latter half of the
twentieth century and beyond. In a nutshell this is the fascinating
journey
of how a historical legacy developed at the Springfield Art Museum,
Missouri, birthplace of a national competitive exhibition called
Watercolor USA, and where its offspring, The Watercolor USA Honor
Society, was created.
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